Effective: September 1, 2026 (replaces the Terms effective August 18, 2026)

These Terms of Service (“Terms”) are an agreement between you and MFV LLC, a Tennessee limited liability company operating as Lullavo (“Lullavo,” “we,” “us”). They govern the Lullavo voice sticker products, Lullavo codes printed into books by our publishing and printing partners, the recording and playback service at app.lullavo.com, and the websites lullavo.com and related pages (together, the “Service”).

Each section below starts with a short plain-English summary. The summaries are there to help; the full text of each section is what governs.

What changed on September 1, 2026: one sentence. Section 8’s description of backups now says recordings are kept with automated archive copies, matching how our backup system actually works, and keeps its encouragement to download your own copies. Nothing else changed, and no right was reduced.

What changed on August 18, 2026: one clause. Section 8A now mentions the optional short note you can add when you name a trusted contact, and confirms that we keep that note for your reference rather than passing it on to them. Nothing else changed.

What changed on August 17, 2026: we added Section 8A (what happens if you die or can no longer manage your account), a removal right for anyone whose voice is in a recording they don’t control (Section 5), coverage of Lullavo codes printed into books by our partners (Section 1), and a reset path for codes recorded before a book reached its buyer (Section 2). Every change adds to your rights; none takes anything away.

1. What Lullavo is, and how these Terms apply to you

In plain words: Lullavo is a QR code that lives in a book: on a sticker you place inside the cover, or printed on the page by one of our publishing partners. An adult records audio through their phone’s browser; anyone who scans the code can listen. Different people touch Lullavo in different ways (buying, recording, listening), so this section says who is agreeing to what.

You agree to these Terms when you do any of the following, whichever happens first: (a) purchase Lullavo products through our website; (b) activate a sticker or other Lullavo code, or begin a recording session, which requires you to affirmatively accept these Terms on screen; or (c) otherwise use the Service in a way that requires acceptance. Listening to a recording by scanning a sticker does not require an account or acceptance of these Terms; listeners are welcome guests of the person who made the recording.

You must be at least 18 years old (or the age of majority where you live) to purchase products, activate a sticker, or record. The recording side of the Service is designed for adults; children may listen with the involvement of the adults in their lives, and we collect no personal information from listeners (see our Privacy Policy).

If you purchased Lullavo stickers somewhere else (a boutique, Etsy, Amazon, or as a gift), your purchase is governed by that seller’s or marketplace’s terms, but your use of the recording and playback service is governed by these Terms, which you accept before recording.

Codes printed in books. A “Lullavo code” is the unique code that reaches you either on a Lullavo sticker or printed directly into a book by one of our publishing or printing partners. Everything in these Terms that refers to a sticker or its code applies equally to a code printed in a book. Where a partner prints Lullavo codes, that partner prints an unassigned code and nothing more: no recorder or listener information is ever shared with, transmitted to, or stored by the publisher or printer. Your recording relationship — recording, storage, privacy, and support — is with Lullavo alone, under these Terms.

2. Your sticker, your recording session

In plain words: Each sticker holds one recording set: an optional short intro, a main recording of up to 30 minutes, and an optional short closing. You have 7 days to re-record; then it locks so the voice that was meant to stay, stays. Want more voices in one book? Each voice gets its own sticker. And if a stranger recorded on your code before the book ever reached you, we’ll reset it.

Each Lullavo sticker corresponds to a unique code and holds one active recording set. To record, you activate the sticker by providing your name, an email address, and optional details (such as the listener’s first name, the book, and the occasion), and confirming your identity through a sign-in link we email you. Recording length limits (currently up to 30 minutes for the main recording, with short optional intro and closing sections) are features of the Service and may be adjusted for future products; the limits that apply to your sticker are shown when you record.

The 7-day edit window. For 7 days after you first save a recording, you may re-record it. After 7 days the recording locks and can no longer be changed. After locking, you can still download your recording or delete it through your account.

If someone recorded on your code before you got the book. A code binds to the first recording made on it. If a code was recorded before the book or sticker reached its purchaser (for example, on a display copy in a store), contact us at hello@collegiateabcs.com and we will reset the code so the purchaser can record. We may ask for proof of purchase. The 7-day lock above does not prevent this reset.

Deleting is permanent for everyone. If you delete a recording (or your account), the recording stops playing for anyone who scans the sticker and cannot be restored. Deletion requests are completed within 14 days.

3. Who can hear a recording

In plain words: Anyone who scans the sticker, or has its code, can listen. That’s the magic and the responsibility: treat the sticker like the private link it is. We never publish, index, or make recordings searchable.

Playback requires no account or login: anyone in possession of the sticker’s code can listen. Recordings are private by default in the sense that we never make them public, searchable, or discoverable; the only way to reach a recording is through its specific sticker code. But we cannot control who scans a sticker or who a code is forwarded to. Do not place stickers or post codes anywhere you would not want the recording heard, and understand that giving someone the book (or a photo of the sticker) gives them the recording.

4. Your recording belongs to you; here is the limited permission you give us

In plain words: You own your recording. We take only the narrow license we need to store it, back it up, and play it for the people you share it with. We will never sell your recording, put it in an ad, or use it to train AI voice tools, full stop, unless you someday explicitly opt in to something new.

As between you and Lullavo, you own your recordings. You grant Lullavo a non-exclusive, worldwide, royalty-free license to host, store, reproduce, transmit, and technically process (for example, format conversion and streaming delivery) your recordings and associated details solely to operate, secure, back up, and deliver the Service you have requested, including providing playback to people who scan your sticker and providing exports under our Continuity Pledge. This license ends when your recording is deleted, except for (a) residual copies that may persist briefly in our storage providers’ systems and are purged in the ordinary course, and (b) records we retain as required by law.

We will not: sell your recordings; use them for advertising or marketing without your separate, express permission; listen to them except as needed for support you request, abuse and legal-compliance review, or as required by law; or use your recordings or voice data to train, develop, or improve any artificial-intelligence, voice-synthesis, voice-cloning, or voice-recognition system, and any future feature of that kind would require your explicit opt-in. We do not perform voice recognition, speaker identification, or biometric analysis on recordings (see our Privacy Policy).

5. Your responsibilities when you record

In plain words: Record things you have the right to record. If a child’s voice is in the recording, a parent or guardian must have said yes. If other people are in the room, they should know they’re being recorded. Reading a story to your family is what Lullavo is for; reselling recordings of other people’s books is not. And if your voice ends up in a recording you don’t control, you can always ask us to take it down.

By starting a recording, you represent and agree that:

1. You are 18 or older.
2. You have the necessary rights and consents for everything in your recording. If the voice of a child under 18 appears in a recording, you are that child’s parent or legal guardian or you have the consent of the child’s parent or legal guardian to record, store, and share that child’s voice through the Service.
3. Everyone participating in the recording knows it is being recorded.
4. Personal, family use only. Recordings are for personal, non-commercial sharing with family and friends. You may not use the Service to produce, distribute, or sell audiobooks or other commercial audio content, or to make recordings available to the general public.
5. Third-party content is your responsibility. If your recording includes material created by someone else (including reading a published book aloud), you are responsible for ensuring your use is lawful. Lullavo does not grant you any rights in third-party works and does not review recordings for infringement. If a rights holder validly objects to a recording, we may remove it (Section 7).
6. Prohibited content. You may not record or store content that is unlawful, threatening, harassing, defamatory, obscene, exploitative of minors in any way, invasive of another person’s privacy, or that violates any person’s intellectual-property or publicity rights. We may remove content that violates these Terms and may suspend or terminate the associated account (Section 10).

If your voice is in a recording you do not control. If you appear in a recording made through the Service and you did not make it (for example, you recorded at someone else’s invitation, or you were recorded alongside someone else), you may ask us to remove it at any time by emailing hello@collegiateabcs.com. We will remove the recording and notify the account holder that we have done so.

You agree to indemnify and hold harmless MFV LLC and its members, employees, and agents from third-party claims, damages, and reasonable costs (including attorneys’ fees) arising from your recordings or your breach of the representations in this Section.

6. Children

In plain words: Lullavo is operated by adults, for children to enjoy. We don’t collect information from kids: recording requires an adult, and listening requires nothing at all.

The Service is not directed to children under 13, and we do not knowingly collect personal information from children. Recording and account functions require an adult. Playback is designed to collect no personal information from listeners of any age beyond minimal technical logs used for security (see our Privacy Policy). Information about a child (such as a child’s first name or voice) enters the Service only when an adult chooses to provide it, and that adult is responsible for having the right to do so (Section 5). A parent or legal guardian may review or request deletion of a child’s information by contacting us at hello@collegiateabcs.com.

7. Copyright complaints (DMCA)

In plain words: If a copyright owner tells us, properly and formally, that a recording infringes their rights, we’ll take it down and tell the recorder, who can push back through the counter-notice process. Repeat infringers lose access.

We respect intellectual-property rights and respond to notices that comply with the Digital Millennium Copyright Act (17 U.S.C. § 512). To report claimed infringement, send our designated agent a notice containing: identification of the copyrighted work; identification of the recording (sticker code or playback URL); your contact information; a good-faith statement that the use is unauthorized; a statement, under penalty of perjury, that the notice is accurate and you are authorized to act for the rights holder; and your physical or electronic signature.

Designated Agent: Mary Voelker, MFV LLC (Lullavo), 1401 3rd Avenue North, Apt 403A, Nashville, TN 37208 · hello@collegiateabcs.com

On receipt of a valid notice we will remove or disable access to the identified recording promptly and notify the recorder, who may submit a counter-notice under § 512(g); if we receive one, we will forward it to the complainant and may restore the content in 10 to 14 business days unless the complainant informs us it has filed a court action. We terminate access for repeat infringers in appropriate circumstances.

8. Storage, the Continuity Pledge, and backups

In plain words: Our whole business is built around keeping voices safe for the long haul; that is our intent and our plan. And here is the part we promise outright: if Lullavo ever winds down, you get at least 90 days’ notice and a free download of every recording, and that promise binds anyone who ever buys this company.

Our intent. We intend to keep every recording securely stored and playable for as long as Lullavo operates. There is no subscription and no recurring fee for continued storage of a completed recording.

Our binding commitment (the Continuity Pledge). If we discontinue the Service, we will: (a) provide at least 90 days’ advance notice to the email address associated with each account; (b) make every recording available for free download/export throughout that notice period; and (c) as described in our Wind-Down Policy, keep recordings recoverable for a further period after closure before final deletion. This commitment binds MFV LLC and any successor or acquirer of the Lullavo business or its assets, and survives any sale, merger, or transfer.

Keep your own copy too. Recordings are stored on professionally managed, redundant cloud infrastructure with automated archive copies. No storage system is infallible, and we encourage you to download and keep your own copies of recordings that matter to you; your account lets you download any recording at any time.

8A. If you die or become unable to manage your account

In plain words: Lullavo exists so a voice outlasts the person. You can name one trusted contact in your account settings; if the time comes, they — or your family — can ask us to transfer your recordings so the voice stays with the people it was made for. Naming someone is optional and free, and you can change your mind any time. And while a family is working out who should receive a recording, we will not delete it.

Naming a trusted contact. You may designate one trusted contact in Account settings by providing their name, email address, your relationship to them, and, if you want one, a short private note of up to 200 characters. The note is for your own reference: we store it and show it back to you, and we do not include it in the email we send them. We notify them by email that you have named them. You may change or remove your designation at any time; we notify the person added and the person removed. A designation does not create an account for your trusted contact, does not give them access to your recordings while you can manage your own account, and does not transfer anything automatically on any event.

Requesting a transfer. If you die or become unable to manage your account, your trusted contact — or your executor, personal representative, or an immediate family member — may request a transfer at lullavo.com/transfer-request. We will ask for identification and a supporting document, such as a death certificate or documentation of legal authority. We review requests within 5 business days and will approve the request, decline it, or ask for more information. We may decline where we cannot reasonably verify the request, where we receive competing claims we cannot resolve, or where we are legally prohibited from acting.

Competing claims. Where more than one person requests the same account, we give effect first to a valid trusted-contact designation, and otherwise to documented legal authority over the estate. Where we cannot resolve competing claims, we will preserve the recordings without transferring them until the claimants resolve the matter or a court directs us. We will not delete recordings that are the subject of an unresolved claim.

What a transfer gives. An approved transfer gives the recipient the ability to play, download, and manage the recordings on the account, including deleting them, subject to Section 2. It does not transfer ownership of the recordings’ contents beyond what the account holder had.

Documents you send us. Documents submitted with a transfer request are used only to verify the request and are deleted on a routine schedule after the request is resolved.

Inactivity. We do not delete recordings because an account is inactive.

9. Purchases, shipping, returns, and refunds

In plain words: The sticker is a physical product; normal return rules apply while it’s unused. Once a sticker is activated and a voice is on it, it can’t be returned, because the service part has been delivered. Lost or damaged stickers: contact us and we’ll make it right.

Purchases made on our websites are subject to our Shipping & Returns Policy at lullavo.com/shipping-returns, which is part of these Terms: unopened packs may be returned within 30 days; once a sticker is activated, it is non-refundable; damaged or non-arriving orders are replaced within the stated windows. The physical sticker and the recording/hosting service are distinct: return rights apply to unactivated physical product; the service is delivered when you record. If a sticker is lost or damaged after activation, contact us at hello@collegiateabcs.com and we will work with you on a replacement linked to your recording. Purchases on Etsy, Amazon, Faire, or in retail stores follow the return policies of those channels for the physical product.

10. Suspension and termination

We may suspend or terminate access to recording and account features, or remove specific content, if we reasonably believe these Terms have been violated, where required by law, or to address security or abuse. Where practicable we will notify the affected account and, except in cases of unlawful content or legal prohibition, provide an opportunity to export recordings. You may stop using the Service at any time and may delete your account and recordings through account settings; deletion is completed within 14 days.

11. Disclaimers

In plain words: We stand behind Lullavo, but like every service, it’s provided “as is”; we can’t lawfully promise perfection, uninterrupted uptime, or that every phone ever made will behave.

Except as expressly stated in these Terms (including the Continuity Pledge), the Service is provided “as is” and “as available,” and we disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, to the maximum extent permitted by law. We do not warrant uninterrupted or error-free operation or compatibility with every device. Some jurisdictions do not allow certain warranty disclaimers, so parts of this section may not apply to you.

12. Limits on liability

In plain words: Our responsibility is capped at what you paid us, with one exception we volunteered: if a locked recording is lost forever because of our failure, the cap is higher, because we know what these recordings mean.

To the maximum extent permitted by law: (a) neither party is liable for indirect, incidental, consequential, special, or punitive damages; (b) Lullavo’s total aggregate liability arising out of the Service is limited to the greater of the amounts you paid Lullavo in the 12 months before the claim or $100; except that (c) for a claim arising from the permanent, unrecoverable loss of a locked recording caused by our breach of these Terms, the cap in (b) is instead $250 per affected sticker. Nothing in these Terms limits liability that cannot be limited by law, including for fraud or willful misconduct.

13. Disputes: talk to us first, then individual arbitration

In plain words: Email us first; most problems are fixable in a day. If we truly can’t work it out, disputes are resolved one-on-one through arbitration or small-claims court rather than class actions. You can opt out of arbitration entirely within 30 days of first agreeing to these Terms.

Informal resolution first. Before filing any claim, you agree to email hello@collegiateabcs.com with a description of the dispute and give us 30 days to try to resolve it, and we agree to do the same before filing any claim against you.

Arbitration agreement. If we cannot resolve a dispute informally, you and MFV LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in court, except that: (a) either party may bring an individual claim in small-claims court if it qualifies; and (b) either party may seek injunctive relief in court for infringement or misuse of intellectual property or unauthorized access to the Service. The Federal Arbitration Act governs this section. Arbitration will be conducted by a single arbitrator, in English, by videoconference or documents-only unless the arbitrator determines an in-person hearing is warranted (in which case it will be held in Nashville, Tennessee or another mutually agreed location). AAA fees will be allocated per the Consumer Arbitration Rules; we will not seek our attorneys’ fees from you for a claim brought in good faith.

Class-action waiver. Disputes will be arbitrated only on an individual basis. Neither you nor Lullavo may participate in a class action, class arbitration, or representative proceeding, and the arbitrator may not consolidate claims of different parties. If this waiver is found unenforceable as to a particular claim, that claim (and only that claim) must proceed in court.

Coordinated filings. If 25 or more demands for arbitration are filed against Lullavo raising similar claims and coordinated by the same or related counsel, the parties agree the AAA’s Multiple Consumer Case Filing procedures (or successor procedures) will apply, with cases resolved in staged batches.

Your right to opt out. You may opt out of this arbitration agreement and class-action waiver entirely, with no effect on any other part of these Terms, by emailing hello@collegiateabcs.com within 30 days of first accepting these Terms, with your name, the email you used with the Service, and a statement that you opt out of arbitration.

Governing law and venue. These Terms are governed by the laws of the State of Tennessee, without regard to conflict-of-law rules. Any proceeding that belongs in court will be brought exclusively in the state or federal courts located in Davidson County, Tennessee, and both parties consent to their jurisdiction.

14. Changes to these Terms

We may update these Terms as the Service, law, or our business evolves. For material changes we will give at least 30 days’ notice by email and/or prominent notice in the Service before the changes take effect. Changes are not retroactive: the material terms in effect when a recording locked, including Section 4 (your ownership and our limited license), Section 8 (the Continuity Pledge), and Section 8A (transfers), continue to apply to that recording unless you agree otherwise.

15. Everything else

These Terms, the Privacy Policy, the Shipping & Returns Policy, and the Wind-Down Policy are the entire agreement between you and MFV LLC regarding the Service. If a provision is found unenforceable, the rest remain in effect. We may assign these Terms in connection with a sale or transfer of the business, subject to Section 8’s successor commitment; you may not assign them, except that an account and its recordings may be transferred as described in Section 8A. Our failure to enforce a provision is not a waiver.

Contact: MFV LLC (operating as Lullavo, a Collegiate ABCs company) · hello@collegiateabcs.com